Why PRs Should join the New Tots100 Index of British Parent Blogs

One of the things I hear a lot when I talk to PR agencies about blogger outreach is that it’s hard to find Mummy and Daddy blogs.
Maybe someone in the office did a spreadsheet, and everyone shares it, or someone has a list of people they’ve worked with before. Sometimes, agencies tell me they Google [...]

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Is your blog sticky?

On the Blogger.ed forums, our bloggers talk a lot about SEO, or how to help visitors find your blog through search engines.
But what about when they get there? How many of your visitors read one post, then disappear, never to be heard of again? The fickle fiends…
A ‘sticky’ site basically means having a blog where [...]

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How to organise a great event for bloggers

I recently put together a Facebook photo album of some of the events I attended for my parenting blog, Who’s the Mummy? in 2010 and it struck my just how many places we’ve been able to go to through blogging.
It’s great – during 2010 I went to the Playmobil HQ in Germany, explored the city [...]

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10 Ways to Make Money With Your Blog

I’m a huge believer in blogging for your own reasons. If you want to blog for creative outlet, for therapy, for friendship or for money, that’s entirely up to you. There’s no single ‘right’ or ‘wrong’ way to blog – only what works for you.
And given a tight economy and limited job opportunities, I suspect [...]

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10 Writing Mistakes Smart Bloggers Make

I don’t think I’m a grammar bore or a stickler for the so-called rules of English language. I’m quite happy to start sentences with ‘and’ or ‘but’, and I’ve been known to split an infinitive with the best of them.
That said, I think that blogging is better if you write well.
With any [...]

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Does Blog Disclosure need a Makeover?

Around a year ago, bloggers in the US were hit with changes in FTC regulation that meant they had to start disclosing when content on their blogs was bought and paid for – or face big fines. Overnight, some US bloggers stopped doing product plugs and reviews, while others decided to adopt a more transparent [...]

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I feel cheap and used. And not in a good way.

Like lots of bloggers this week, I received an invite to test a particular product for my parenting blog, Who’s the Mummy. It’s a seasonal product, it seems pretty cool, and I thought I might get a nice post out of it.
So I thanked the PR, said I’d love to try the product and sent [...]

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How Bloggers Are Paid

Last night I took part in my first ever CommsChat, hosting a discussion on blogger relations.
It was fairly fast and furious – well, what else do you expect when you invite bloggers to share their opinions – but some really interesting issues came up, I thought. You can read a full transcript here.
In particular, some [...]

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Five Ways to Measure Your Blog Traffic

Of all the questions I’m asked about blogging, the most common thing people want to know (after, how do I make money from this stuff) is how can I see and analyse visitors to your blog? So I’ve put together some simple tips based on my own experience of using traffic measuring techniques.
I hesitate to [...]

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How to make a media kit for your blog

When I first thought about creating media kits for my blogs, I told myself it was idiotic. After all, media kits are for magazines and newspapers and proper, grown-up websites with millions of readers.
Except – when I stopped and added up how much time I spend each week responding to advertising enquiries of one kind [...]

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