Since the OFT ruling requiring bloggers, blogging communities and content networks to clearly disclose when they have been paid for writing a post, there has been lots of chatter about how exactly bloggers in the UK should tackle the issue of disclosure.
If you don’t accept any kind of payment in return for posting, then it’s easy enough to post a blanket policy or ad-free logo in the sidebar.
Others offer a blanket statement advising readers to assume EVERYTHING is paid for – take a look at Tim Ferris for a completely brilliant example of this approach (one of Tim’s badges is used to illustrate this post).
However, most of us fall somewhere between the two – accepting the odd advertisement or reviewing free samples from time to time. In that case, you probably need to disclose on a post-by-post basis – but how can this be done?
You could simply add a disclosure statement to the end of a post (this is the approach I take at Who’s the Mummy, and is similar to the sort of thing done in journalism):
Disclosure: I received payment in exchange for publishing this post OR
Disclosure: Company X reimbursed my expenses for attending this eventsin
Another option, if you want something easy and internationally recognised is the badges produced by cmp.ly.
This is a set of five standard disclosure images that tell readers clearly which sort of post this is – there are badges for posts that are paid for, reviews of samples and posts about business clients, for example. There’s also a sixth badge which you can customise, if you sign up for an account.
What I personally like about cmp.ly is that the badge is independent and universal – you’re not aligning yourself with any particular blogging organisation or site, so the badges are easily recognised and understood by those outside a specific community or audience.
Do you have any other good ways of approaching disclosure on your blog?