Are Mummy Bloggers Posh?

I recently met with a client who wanted to work with Mummy bloggers but was struggling to work out how to pitch their down to earth brand to bloggers. “They seem mostly to be quite posh,” she said.

Hmm.

Although I don’t scan blogs for signs of poshness, I must admit to bring incredibly nosy about other people’s houses. When you post your pictures of your children heading off to school, I’m the one peering at the picture thinking, “I wonder what those tiles would look like in my kitchen? That’s a lovely toaster, too.” It’s not just me, right?

We were talking about this on the Blogger.Ed forums this week and one of our members, Ms D, said she’s honestly never thought about how posh or not a blogger is.

Obviously, this is because Ms D is totally posh. You know how I know this?  Well, firstly, her blog description says ‘hello’ not ‘hi’. I am of the (admittedly irrational) view that saying hello is far posher than saying hi.

Second Ms D’s blog has a reading list, and there are no books on there I’ve head of. And since my reading knowledge these days consists of a) books I read about in Heat magazine and b) books I see in Tesco, I think this makes Ms D intellectual, which increases the likelihood of there being underlying poshness.

It’s not just Ms D, though. There’s something about just saying “I’m a Mummy blogger” that suggests posh, isn’t there? Perhaps because when I was younger, if you were over five and called your parents Mummy and Daddy that meant you were at public school.

It’s tricky, though, in modern life to know whether someone is Posh or Not Posh. But I’m sure between us we could come up with some sort of definitive test. It’s unscientific, but after a good deal of careful thought I’ve put together a handy checklist for those of you who are wondering whether your blog is Posh or Not Posh. Please do feel free to add your own additions to this list in the comments.

When you write a review post and take a photograph, what are we most likely to see in the background?

A: Gleaming granite work surfaces and a KitchenAid blender

B: Tesco plastic bags and the shopping list you wrote on the back of a letter from school

You write a blog post about your summer holiday with your children. Your most exciting holiday discovery is:

A: That the beach near your hotel is the same one used in the summer Mini Boden catalogue

B: That the beach near your hotel has a brilliant fish and chip stand

Disaster! The children have grown out of all their clothes. The only sensible thing to do is

A: Pull out the Boden and White Company catalogue for basics, although you’ll pop into Jack Willis for rugby shirts, of course.

B: Bite the bullet and take the kids to the retail park – what you can’t get in Tesco you can find in Next 

You post a photo of the kids playing in the lounge. In the background we can see:

A: Plantation shutters, bamboo plants and a limited edition Rothko print

B: A flat screen telly, Sky HD box and a box of Quality Street chocolates

The children have taken part in a lovely, creative craft activity, and you can’t wait to share the results on your blog. You can’t wait to tell us…;

A: How lovely it was of them to use those flax and pumpkin seeds to draw a sunflower

B: How amazing it is that you can make a Ben10 car out of a Cornflakes box and some tin foil

You go out and about to meet some Mummy bloggers. We will be most impressed by you because:

A: Your changing bag matches your Bugaboo AND your Hobbs swing coat.

B: You remembered to brush your hair before leaving the house

It’s so important for children to learn about the natural world. Why, only last week , you blogged about:

A: Your child’s first riding lesson

B: How you caught your child snogging the dog. With tongues.

The Verdict: Are you Posh or Not?

Mostly As: You are a full-on, top-quality Mummy blogging candidate. What are you doing reading this? Surely Johnny from Boden must be offering you 11% off something today?

Mostly Bs: You’re a disgrace and an embarrassment to Yummy Mummies everywhere. Welcome, friend.

Tagged as: mummy bloggers, parent blogs, posh